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National Instruments CEO Delivers His Vision of Virtual Instrumentation to Record Number of Attendees at NIWeek 2003

NIWeek, Aug. 13, 2003 -- James Truchard, CEO and president of National Instruments, kicked off the company's annual NIWeek user conference today by delivering his vision for virtual instrumentation to a record number of NIWeek attendees. He was joined by NI engineers who demonstrated NI software products released today and previewed new areas of innovation to show how the software is the instrument.

"Today our vision of virtual instrumentation is alive and strong," Truchard said. "With the redesign of the entire NI software platform, we see that the software truly is the instrument. The next step in our vision is to make the hardware 'disappear' through powerful and flexible software that makes it seamless to integrate with intuitive measurement hardware."

Truchard outlined how NI eliminates traditional hardware limitations through new product developments, such as Express VIs in LabVIEW 7 Express that simplify development and the new LabVIEW FPGA Module that gives engineers the freedom to run LabVIEW code directly in hardware. Truchard also discussed how the new suite of 100 MS/s mixed-signal PXI instruments introduced at NIWeek helps achieve this software-empowered vision by delivering state-of-the-art signal integrity, timing and synchronization. This gives engineers a measurement solution with high dynamic range, eliminating concern for distortion and broadband noise.

Following Truchard's address, NI engineers demonstrated the latest versions of the company's software platform, including LabVIEW 7 Express, NI-DAQ 7, Measurement Studio 7.0, LabWindows/CVI 7.0 and TestStand 3.0. In addition, engineers showed new LabVIEW tools in the LabVIEW 7 Express family and how new developments in the NI software platform such as Assistants, Express VIs and LabVIEW on new hardware targets ease application development and system integration.

To wrap up the keynote, the father of LabVIEW and NI Business and Technology fellow Jeff Kodosky discussed the future of LabVIEW development. The recently released LabVIEW FPGA technology is key to this future. Kodosky said, "It's like LabVIEW 1.0 all over again, because again we are at the beginning of immensely promising technology. LabVIEW FPGA will have a profound effect on measurement and control. This is what LabVIEW is all about. LabVIEW FPGA will carry the virtual instrumentation revolution to the next level."

Truchard, a respected veteran of the measurement and automation industry, often advises and counsels industry, academic and governmental organizations on technology issues. He is a member of the University of Texas System Chancellor's Council and a former member of Texas Gov. Rick Perry's Advisory Council on Digital Economy. He co-founded National Instruments in 1976 in Austin, Texas, and Worth magazine has recognized him as one of the 50 best chief executive officers in the country because of his clear vision and leadership. Truchard, who is the Frost & Sullivan 2001 CEO of the Year for the Test and Measurement industry, has led NI through 26 years of growth. He is coinventor of the NI LabVIEW graphical development environment.

About National Instruments
National Instruments leverages commercial technologies, such as industry-standard computers and the Internet, to deliver customer-defined measurement and automation solutions. Headquartered in Austin, Texas, NI has more than 2,900 employees and direct sales offices in more than 37 countries. NI increases the productivity of engineers and scientists worldwide by delivering easy-to-integrate software and modular hardware. In 2001, the company sold products to more than 24,000 different companies in more than 60 countries around the world. For the past three consecutive years, FORTUNE magazine has named NI one of the 100 best companies to work for in America.

NI investment information may be obtained from the company's Investor Relations Department on the Web at www.ni.com/nati, by sending e-mail to nati@ni.com, or by calling (512) 683-5090.